Pride at MoonStone MPLS: Events, Workshops, and Community All June Long
MoonStone MPLS celebrates Pride Month with workshops, fundraisers, art installations, and community events at 3304 East Lake Street in Longfellow, Minneapolis.
Daily Inspiration: Meet Brenna Wernersbach
People always ask how MoonStone started, and the honest answer is rocks. Lake Superior Agates, specifically. That childhood habit of picking things up off the ground turned into a career I could not have predicted, and this interview with Voyage Minnesota was one of the first times I got to tell that story start to finish. It captures MoonStone in its earliest chapter, before the move, before Longfellow, when we were still figuring out what we were building and who we were building it for.
Read the full article here.
MoonStone MPLS is a queer-owned metaphysical and curiosity shop in Minneapolis, and this Voyage Minnesota feature introduced Brenna Wernersbach to a wider Twin Cities audience at an early and important moment in the shop's story.
Brenna opened MoonStone in December 2023, taking over the former Eye of Horus space on West Lake Street in Uptown on less than a month's notice after the beloved shop of 20 years closed. The mission shifted from advanced spiritual practice to something broader: a space where the natural history museum meets the metaphysical shop, welcoming collectors, curious beginners, and everyone in between.
Brenna's personal relationship with the store started the way it does for many customers, with rocks. Picking agates on gravel roads and riverbeds turned into visiting crystal shops, which eventually turned into working at one. At MoonStone, stones and crystals sit alongside fossils, meteorites, taxidermy, and natural curiosities, with pricing that keeps collections accessible to first-timers, not just collectors.
The shop also carries a wide selection of tarot and oracle decks, astrology books, incense, candles, and tools for exploring intuition and inner knowing. MoonStone reflects its founder's background in both science and wellness, and makes a visible, active effort to be a welcoming space for queer and trans people.
The Voyage Minnesota interview covers the shop's origins, the challenges of operating in Uptown during construction and civil unrest, pricing philosophy, the customer loyalty program, and MoonStone's buy-back program for used books, decks, and stones.
More Posts
Meet MoonStone MPLS - Southwest Voices Business Directory
Getting into the LBA business directory felt like something more than a listing. I had worked for businesses in this neighborhood for over a decade before I ever had my own. Sitting in a room with people I used to work for, realizing I was now their peer, was one of the stranger and more meaningful moments of this whole journey. Southwest Voices covered us that same fall, and it felt like a real welcome, not just a mention, and a huge surprise to see my face on the cover of this semi-annual resource!
Read the full article here.
MoonStone MPLS: Curiosity, Community, and Queer Space in Longfellow Minneapolis
Redesign did not just give us a building. They introduced us to a neighborhood that was already paying attention. When Jessie reached out to write this piece, we had been in the space for less than a year, and I was still getting used to saying "our Longfellow location" out loud. Being featured as part of what Redesign is building on East Lake Street felt like being officially counted among the people who belong here. This one meant a lot.
Read the full article here.
MoonStone is Moving to Longfellow
I moved to Longfellow in 2013. I worked at Blue Moon, at Milkweed, at Geek Love Cafe inside Moon Palace. These are the businesses I grew up in as a retail person, and the neighbors I made became some of my closest relationships. When I found the space at 3304 East Lake, it did not feel like a business decision. It felt like going home. Longfellow Whatever covered the move before we even had the keys, and reading it back now, I remember exactly how it felt to finally be able to say: we are coming to East Lake Street.
Read the full article here.